Campaign to eliminate food deserts
1:27 pm
Mon November 12, 2012

Attacking 'food deserts'

If you aren't familiar with the "food desert" concept, you may be soon. The Center for Closing the Health Gap is launching an awareness campaign about communities without access to a full-service grocery store.

Executive Director Renee Mahaffey Harris says Cincinnati is one of only a few cities nationwide to win a grant for the campaign.

"We are going to build a fund. And that fund will enable to provide access to grocery stores in sites throughout our city and throughout this region that do not have a full service grocery store," she says.

Harris says the goal is to raise $15 million.

Rather than follow a big-box grocery model, Harris says the center wants to help develop smaller, independently owned stores with strong community ties. Cincinnati plans to follow a model that's found success in Philadelphia.