Originally published on Thu November 29, 2012 12:55 pm
Once upon a time when a car company introduced a new car, it was a new new car.
But at this year's L.A. Auto Show, you won't see any revolutionary new rides — at least not on the outside. You'll find the same sameness in your grocery store parking lot. A lot of cars look alike. Why is that?
"What they're relying on to distinguish these cars from one another is not so much the mechanical pieces of them or the design," says Brian Moody of Autotrader.com. "They're selling sort of a lifestyle or an experience or a philosophy."
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